Pearl Jam & Target - A Match Made At The Bank

Hey all you thirty-something's!  Your longtime favorite anti-corporate rock & rollers, Pearl Jam, have struck a deal with none other than the very large, very corporate Target Corporation.  Not only will Target be their big-box partner for the band's forthcoming album, tentatively titled, Backspacer, but the band has also filmed a television commercial soon to appear on a very corporate television network to promote the new partnership.

The band's manager says there's more to the partnership than meets the eye, and that it's just one aspect of the forthcoming release, but, come on, do you really expect me to buy that bullshit.  Eddie Vedder & Co.  have spent years and years whining about being on a major label.  Now they're finally free to do what they want and they make a deal with Target?  Wow!  And on top of that the international release is being handled by Universal Music Group.  

This is what happens when great bands lose perspective.  Pearl Jam has lost sight of what matters these days.  Hey PJ, no one cares how many albums you sell or if they can find your album on sale next to the bulk toilet paper.  Fans care about good music, good concerts and sticking it to the man.  By making a deal with the man, you have become the man.  People can find great music and great concerts elsewhere and when it comes to sticking to the man, they can now stick it to you.  Best of luck with your probably forthcoming reality TV show.